I am REALLY impressed with the app Draw Something. It’s truly amazing in terms of success and what it has achieved shouldn’t be too surprising when you look at the brilliant design and user experience the game provides.
Let’s look at some of the numbers.
In 5 weeks, there were over 20 million downloads, 12 million of which are very active.
It makes revenue amounting to a 6-figure sum EVERY SINGLE DAY.
It’s made more in 5 weeks than the company who produced it, OMGPOP, made in all of 2011.
Just like Rovio which had made 51 games before Angry Birds stormed into the world, destroying one pig at a time, OMGPOP had many games on its browser site before coming up with Draw Something.
Both companies had not experienced a lot of success in the past but kept persevering, finally deciding to methodically create a great user experience game.
And guess what’s going to happen? You’re going to find a lot of new games which require two people to play and interact flooding the market over the next 6 months because everyone is going to think it’s the new secret formula.
Arguably, Words with friends was the first real huge success game requiring two-person gameplay but it’s going to be interesting to see whether any others make it.
Hats off to Draw Something for capturing an untapped market so devastatingly effectively and really…I can’t say enough about how wonderful their UI design is.
I truly love what they have done.
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